Pricing & Profit Tools

Charge enough, keep enough

Most small businesses do not have a sales problem — they have a pricing problem. Prices set by gut feel, copied from competitors, or calculated on cost while forgetting fees, labour and overhead. The maths of pricing is not difficult, but it has one famous trap: margin and markup are different things, and confusing them quietly gives away profit.

These three tools cover pricing from every angle: margin (what you keep), markup (what you add to cost), and the full end-to-end build from costs to selling price.

Choosing the right tool

• Checking what you keep on current sales? Use the profit margin calculator. Enter revenue, cost of goods sold and operating expenses for gross and net margin — or work backwards from a target margin to a revenue goal.
• Pricing from cost with a simple percentage? Use the markup calculator. It also converts markup to margin and back, so you always know both numbers for any price.
• Pricing a product or service from scratch? Use the business pricing calculator. It layers materials, labour, overhead, packaging, delivery, platform fees and target margin into one defensible selling price.

The tools

• profit-margin-calculator — Gross and net margin with formulas, target-margin reverse calculation and a worked retail example.
• markup-calculator — Markup on cost with the markup↔margin converter and the worked example of the 50%-markup-that-isn’t-50%-margin.
• business-pricing-calculator — End-to-end pricing: every cost layer plus fee-aware solving for marketplace and payment fees.

Margin vs markup, once and for all

Use markup to build prices from cost; check margin to make sure the business works. Professionals, lenders and buyers all think in margin — always know yours.

Privacy note

Costs, prices and margins are commercially sensitive. All three tools run entirely in your browser — nothing is uploaded, stored or seen by us.